Everyone knows that the best place to be listed in the search engines is the number one spot on Google, but what is that number one spot actually worth to your business and how does that compare to the number two spot or the number three spot?

The list below explains the average percentage of search engine traffic (or clicks) distributed to each of the listings on Google.

• The number 1 ranked website on Google gets 42% of clicks
• The number 2 ranked website on Google gets 12% of clicks
• The number 3 ranked website on Google gets 8% of clicks
• The number 4 ranked website on Google gets 6% of clicks
• The number 5 ranked website on Google gets 5% of clicks
• The number 6 ranked website on Google gets 4% of clicks
• The number 7 ranked website on Google gets 3% of clicks
• The remaining clicks are shared between all the other sites listed on Google

Data Source: Market Samurai

Each and every keyword or key phrase will generate a specific amount of traffic and the above percentages are the percentages of that traffic each of those top ten listings can reasonably expect to attract.

The keywords and key phrases that will generate the most traffic are very frequently not the ones you might expect, so be sure to do your keyword research BEFORE writing your web pages or blog posts. The best tool I have ever found for keyword research is currently offering a free trial to all new users and unlike some others, their free trial is the full working version of the software. So if you write web pages or blog posts it can make choosing the right keywords for your pages and posts an informed choice rather than guesswork. Even better, unlike most other keyword tools, this amazing software focuses on which keywords are likely to be most profitable for your business, not just those that generate the most traffic.

What is this software? Market Samurai.

Market Samurai comes with a full video training course and contains all sorts of invaluable information. So, if you’re serious about writing pages that generate high volumes of traffic from the search engines including Google, Yahoo! and Bing, I thoroughly recommend it.

Download your free trial of the full working version of Market Samurai today.

Remember that in the UK, Google currently has about 90 percent of all search engine traffic (and this figure is still growing), so combined, the top ten listings on Google mentioned above account for approximately 90 percent of all internet searches in the UK.

Now you can work out for yourself exactly what a top ten listing on Google is worth to your business.