The Social Media Marketing Book by Dan Zarrella.
How can your business or organization take advantage of social media?
With this book, you’ll quickly learn about the wide range of options — including blogs, forums, and sites such as Twitter, Facebook, and LinkedIn — and determine which ones best meet your marketing needs.
The Social Media Marketing Book offers practical advice to help you plan and execute strategies every step of the way, along with techniques necessary to measure results and track return on investment.
Learn how these technologies work, how people use them, and how you can get them to work for you.
This book is an ideal resource, whether you’re a marketing and PR professional, web developer, entrepreneur, or simply interested in this new marketing arena.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Learn the history and culture of each social media type, including features, functionality, and protocols
- Get non-technical explanations of the methods you need to engage networks
- Set specific goals for your campaigns and evaluate them according to key performance indicators
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Understand social web jargon used by customers and marketers
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