Amazon Says:
100 ways to tap into social media for a more profitable business
In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they′re doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You′ll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
* Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
* Looks at social media and the wider online universe from a strictly business perspective
If you aren′t using the Internet and social media to market your business and stay in touch with your customers, you′re already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
From the back cover of the book:
Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you?
With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one–stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real–world examples of companies′ and individuals′ right steps and missteps.
“Chris offers clever insights and is always at the front of the learning curve.”—Ferg Devins Chief Public Affairs Officer, Molson Coors Canada
“Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media.”—Jennifer Cisney Kodak Chief Blogger and Social Media Manager
Our opinion:
To under estimate the power of internet marketing, especially social media marketing is a huge mistake for any business – especially a small business. In simple terms, social media marketing is a highly potent form of good old-fashioned ‘word-of-mouth’. In fact, ‘word-of-mouth on speed’ would be a good analogy for social media marketing. An just like word-of-mouth, social media is mostly free of charge. So get yourself a copy of Social Media 101 and open your eyes to the vast potential of what is possible.
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