Keyword Research for Business: A How-To Guide

Keyword Research for Business

by author James Constable

Keyword research should lie not only at the heart of your online marketing strategy, but your business strategy as a whole. Searchers looking online for the products and services you sell are the same potential customers you are trying to target offline, and by better understanding the keywords they enter into search engines the better you can understand their wants and needs.

Topics Include

• Using keyword research as a factor in determining market segments
• Discovering which markets are growing, which demographics are looking for different products and relevant information
• Developing superior products and business strategies to create a competitive advantage based on insights from keyword research

About the Author

James Constable likes to look at his client’s campaign from a strategic viewpoint in order to provide them with the most benefit for their business. He is not only interested in designing link building campaigns to best improve SERP rankings, but also the strategy behind keyword selection to send the most qualified traffic and sales to a website.

James is from the UK, where he gained a background and degree in International Business and it is this interest, along with his enthusiasm for the Internet, which drives himm to get the best overall results for the campaigns he manages.

Our Opinion

“Many people believe they can guess which keywords their potential customers are typing into Google, and as will become clear when you read James Constable’s book Keyword Research for Business: A How-To Guide, that is simply not true.

If you have a website and have not carried out thorough keyword research based upon modern SEO principles as laid out in James’ book, then you are missing out on potentially the biggest source of new business there is – organic search engine listings.

If you have a website, you should read this book.” 

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