Get Into Bed with Google

by Steve Bunyan on 25th January 2010 • In Blogging, Marketing Books, Marketing Tips & Tricks, Online Marketing, Search Engine Optimisation, Web Design

Get into Bed with Google: Top Ranking Search Optimisation Techniques by Jon Smith.

From the back cover of the book:

The internet as an enormous place, so it doesn’t matter if your site is all singing, all dancing and capable of fulfilling your visitors’ wildest dreams – if potential customers can’t find it then it may as well not exist.

Making sure your site is Google friendly is the number one priority but how do you go about maximising your online presence and performance without having to employ some precocious adolescent web designer for more than the GDP of several developing nations?

It is possible – you just need a little insider info on what to do and how to do it.

In Get into bed with Google you’ll discover:

Why Google really is king – ignore it at your peril;
How thinking like a customer can help you draw customers to your site;
The importance of using the right keywords in the right place;
How to use metadata to your advantage, and why less can often be more;
Ways to measure accurately what works (and what doesn’t) so you know your site is performing;

By using the tips in Get into bed with Google you’ll soon be seeing immediate benefits, attracting more customers and rising up the search engine rankings to enjoy online success.

My opinion:

If you already write, or are thinking of writing your own website or blog, Get into Bed with Google is a goldmine. It contains 52 concise tips on search engine optimisation – all written in easy-to-understand language.

In a nutshell, search engine optimisation is all the things you need to do to get your website or blog to appear at the top of the search engines.

Part science, part art-form, search engine optimisation is a fascinating multi-disciplinary challenge – and a highly rewarding one too, when you get it right.

In my opinion, unlocking the secrets of search engine optimisation is a must if you want sustainable online success.

So if you feel ready to learn search engine optimisation for yourself, Get into Bed with Google is a great place to start.

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