Copywriting is the process of writing text that is designed to get the reader to take some specific action. That action could be for example, making a telephone call, visiting a website, filling in an enquiry form, buying a product or service online, or visiting a local store.
Copywriting is the core of virtually all marketing activities and is used in all of the following:
- Advertisements
- Websites
- Email marketing
- Posters
- Flyers
- Sales letters
- Telesales scripts
- Direct mail
- Point of sale materials
- Product packaging
The Importance of Good Copy
Good copy is very often one of the key ingredients to a successful small business. This is because it directly generates high quality sales leads. Those sales leads will then keep your sales team active and your production team busy. For you, the business owner, this means increased turnover, increased profits and business growth.
Good copy is not necessarily about giving people all the facts. It is not about using endless jargon to convey all the features of a product or service. It is about generating an emotional response within the mind of the reader that convinces them to take specific action – pick up the phone, fill in the order form, send an e-mail enquiry, etc.
Internet Copywriting
Sometimes, in the case of internet copywriting, there are actually two purposes: the first being to generate the emotional response that causes the reader to take action and the second to convince the search engines to promote your website or webpage to the top of its listings for a particular keyword or keywords. The demands of those two purposes can often be in conflict with each other and so this requires very specific knowledge and skills. In essence the needs of your human readers should always be put above those of the search engines and this can create some very demanding challenges. Written correctly, search engine optimised webpages can create an exponential increase in sales leads – a very attractive proposition to small businesses when you consider the cost of alternative methods for doing so.
Find Out More Today
At Small Business Marketing we can do it all for you. Whether you need a copy for a whole marketing campaign, sales copywriting, internet copywriting, direct mail copywriting, ad copywriting or search engine optimised website pages, we can deliver.
And like all our in-house services it’s all available at one simple price of just £30 per hour.
So to arrange an informal chat about your specific copywriting needs and a no-obligation quotation, just send us an e-mail using the Contact Us page or telephone 01788 298549 now.
