Choosing a domain name for your business can be a lot more complicated than it first appears. One big dilemma faced by small business owners when it comes to choosing a domain name is whether to choose a domain name which reflects the name of their business or one which reflects a keyword which people are typing into the search engines when looking for what the business does.
In most cases small business owners seem to opt for choosing a domain name which reflects the name of their business (i.e. a fictitious business who is based in Aberdeen and repairs boilers and is called ABC Services would typically choose a domain name such as abcservices.co.uk). The problem with this approach is that it makes it much harder to get found in search engines for things like ‘boiler repairs aberdeen’.
The opposite approach would be choosing a domain name like boilerrepairsaberdeen.co.uk which is much easier to optimise for search engines. The problem with this opposite approach is that it can make for very clumsy and long-winded domain names. Such domain names can look messy on stationery and can be hard to convey verbally.
So how can you get around this problem?
The answer is actually pretty simple:
1. Buy abcservices.co.uk
2. Buy boilerrepairsaberdeen.co.uk
3. build your website on boilerrepairsaberdeen.co.uk
4. Use a 301 redirect from abcservices.co.uk to boilerrepairsaberdeen.co.uk
5. Print abcservices.co.uk on all your stationery
6. Optimise your website for boiler repairs aberdeen
The result is a simple and memorable domain name for customers and people you speak to offline and a search engine friendly domain for the likes of GoogleBot.
For more information about choosing a domain name read these other posts:
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