7 Ways to Generate Cheap Website Traffic from Offline Sources

Here are 7 ways to use offline marketing methods to generate cheap website traffic:

1. Documentation

Put your website address on ALL documents  including letterheads, business cards, flyers, sales literature, invoices, packing notes, delivery notes, compliments slips, notepads, faxes, envelopes and even cheques.

2. Packaging

Put your website address on all product packaging and instruction leaflets.

3. Corporate Clothing

Have all your staff wear corporate clothing such as t-shirts, polo shirts and jackets with your website address printed or embroidered right across the back as large as possible. This is especially good if you run a manual labour type business such as building, plumbing or gardening – lots of people will see your staff looking professionally dressed and displaying your website address.

4. Free Gifts

Print your website address on low cost, but highly relevant corporate gifts (i.e. pens, mouse mats etc.) Choose gifts which are very relevant to your business – for example an accountant might choose calculators. Give these gifts away to prospects. One way to do this is to simply walk in to the prospect’s business premises and say something like “Can I give you a free calculator with our compliments?” I suggest you avoid printing anything except your website address on the gift because we all know that curiosity killed the cat.

5. Press Releases

Write a press release about something that is both news-worthy and related to your business and send it to your local newspaper. Be sure to include your website address at the bottom of the article.

6. Vehicles

Print your website address on the back of company vehicles – see Free Advertising Ideas: Vehicle Lettering for more details.

7. Special Offers

Print flyers with a special offer code on them which can only be redeemed on your website. Hand these out to prospects or even in your local town centre. The offer code can be collected via a shopping cart or a simple contact us form.

These 7 ways to generate cheap website traffic all work; try them for yourself and see. 

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