Avoiding Simple Marketing Mistakes

Choosing a Domain Name

14
26th March 2010
A dice with "www" on one face

Choosing the right domain name for your website or blog will make a huge difference to the amount of traffic you get from major search engines.

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Advertising 101: 10 Ways to Avoid Common Advertising Mistakes

8
19th March 2010
examples of a bad advertisement and a good advertisement for a small business

Most small business advertising is awful. If you want to make advertising work for your business, use these 10 simple ways to avoid common advertising mistakes.

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Being the Cheapest is a Mug’s Game!

1
12th March 2010
The word "price" circled in a dictionary

Anyone who thinks that the way to succeed in business is to be cheaper than the competition is highly likely to fail.

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Capital Punishment for Small Businesses

4
12th February 2010
an image depicting a game of hangman where the condemned man is a stickman made of capital letters

For all you small business owners, do yourselves a big favour and learn a trick used all the time by big business (one they are using right under your nose).

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Inbound Links: The Good, The Bad and The Ugly

1
4th February 2010
a diagram explaining inbound and outbound website links

If you have a website or blog you probably know that inbound links are important. Google in particular rates high quality inbound links as very important.

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The 6 Golden Rules of Website Design

3
2nd February 2010
an artist's pallette

So you want a new website – great! But before you engage the services of a web designer and part with your hard-earned cash, consider a few points:

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Putting all Your Eggs in One Basket

0
28th January 2010
A shopping trolley full of eggs

This blog article is about two very common mistakes made by small businesses. The first is a sales mistake and the second is a marketing mistake.

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