Comments on: Capital Punishment for Small Businesses http://www.small-businessmarketing.co.uk/capital-punishment-small-businesses blaze the trail - be the benchmark Fri, 20 Aug 2010 21:15:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Steve Bunyanhttp://www.small-businessmarketing.co.uk/capital-punishment-small-businesses/comment-page-1/#comment-120 Steve Bunyan Fri, 12 Feb 2010 15:12:00 +0000 http://www.small-businessmarketing.co.uk/?p=3524#comment-120 Yes Debra, you can do either. Headlines are often written with capitalised first letters in each word, but it is not a hard and fast rule. (Remember that humans always find lower case text easier to read because of the shape of the words). Then test both methods to see which works best for you - and let me know how you get on. Yes Debra, you can do either. Headlines are often written with capitalised first letters in each word, but it is not a hard and fast rule. (Remember that humans always find lower case text easier to read because of the shape of the words). Then test both methods to see which works best for you – and let me know how you get on.

]]> By: Debra Rubinhttp://www.small-businessmarketing.co.uk/capital-punishment-small-businesses/comment-page-1/#comment-119 Debra Rubin Fri, 12 Feb 2010 15:04:47 +0000 http://www.small-businessmarketing.co.uk/?p=3524#comment-119 Interesting article. I was aware of the all caps problem that makes text hard to read, but some of what you wrote made me ask a new question:"Using a capital letter to start a new sentence is OK, and so is capitalising the first letter of each word in a headline or attention grabber, (though neither are 100% necessary when writing advertising copy)"Do you mean to say that I can write a headline with only a capital letter to start the sentence? Not every word of it?Since I wasn't born in an English speaking country, I'm not used to capitalizing each word in the headline, so such headlines doesn't quite right to me ;-) Interesting article. I was aware of the all caps problem that makes text hard to read, but some of what you wrote made me ask a new question:

“Using a capital letter to start a new sentence is OK, and so is capitalising the first letter of each word in a headline or attention grabber, (though neither are 100% necessary when writing advertising copy)”

Do you mean to say that I can write a headline with only a capital letter to start the sentence? Not every word of it?

Since I wasn’t born in an English speaking country, I’m not used to capitalizing each word in the headline, so such headlines doesn’t quite right to me ;-)

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