Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable by Roger Horberry.
From the back cover of the book:
Craft the most effective copy imaginable.
If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks.
Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks?
To coach you through the entire process?
Someone to tell you how the professionals really do it?
Well, that’s exactly what this book does.
BRILLIANT OUTCOMES:
- Excite and persuade people with words
- Learn the trade secrets of top-notch writers
- Get results by getting people to read and act on your words
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