In the world of small business, marketing distinguishes winners from losers. Get your marketing right and your business will flourish and grow; get it wrong and you’ll struggle. Simply put, marketing is nothing more than communicating your sales message to potential customers.
The key to being successful at marketing is a combination of five things:
The 5 Steps to Successful Small Business Marketing
- Carefully choosing your target audience.
- Having a clear message for that audience.
- Effectively communicating that message.
- Convincing some of your audience to respond to your message by taking specific action(s).
- Analysing the results of your campaign to fine tune it for the future.
Getting each of these marketing steps right, means that your sales team will have a regular supply of high quality, targeted sales leads from potential customers who are ready to buy.
Marketing with Limited Resources
Of course by definition, small businesses have limited numbers of staff. This means that often, they don’t have anyone in-house who has the necessary skills to create and implement a workable marketing strategy. In short, they are often great at what they do, but not so great at telling potential buyers about it. Many of them also believe that outsourcing marketing services is costly, so it’s no wonder that so many fail in the first few years.
We Can Help
Small Business Marketing is based in Rugby, Warwickshire, UK. All our in-house services are designed to make you more effective at all of the above 5 stages and are at one simple, flat rate of £30 per hour, making our services affordable. So whether your budget is £200 or £20,000, we can help you to get more high quality leads and make more sales.
Whether you want to devise a whole marketing strategy, plan an advertising campaign, promote a special offer, setup a website, improve your search engine listings, or design and distribute some flyers, we can help; and all without breaking the bank.
In-House
Our in-house small business marketing services include:
- Advice
- Devising marketing strategies to suit your budget
- Writing search engine friendly websites
- Writing ready-to-use blogs
- Search engine optimisation (also known as search engine optimization, or SEO)
- Increasing website traffic
- Organically building inbound links
- Designing, implementing and managing e-mail campaigns
- Writing copy that gets results
- Getting your image right
- Designing advertising campaigns
- Designing and planning direct mail campaigns
- Developing networking strategies
- Creating strategies for increasing word-of-mouth
Our Philosophy
We have a simple philosophy:
By providing quality marketing services at affordable prices to small businesses we empower them to grow bigger.
In doing so, we build a sustainable long-term business for ourselves with happy clients who keep coming back for more and lots of word-of-mouth referrals too.
Find Out More Today
To arrange an informal chat about your small business marketing needs and a no-obligation quotation, just send us an e-mail using the Contact Us page or telephone 01788 298549.
